Rank for the searches your customers run
Technical SEO and content built around the searches your customers run on Google. We work with businesses of every kind that win customers through search, such as manufacturers, building suppliers, contractors, clinics, professional services and retailers.
Sample data
SEO at LumeSurge gets businesses found in Google for the searches their customers run.
We fix the technical base, structure pages so they rank, and build the authority that earns positions. Strong search foundations help in Google and in some AI tools.
It varies by tool and question, so we measure Google and AI mentions separately.
Why good pages stay off the first page of Google
Buyers still start much of their research in Google. If your product, service, and category pages do not rank, you lose the lead before AI is ever involved.
Thin content, slow pages, and weak internal structure keep good businesses off the first page.
How our SEO work fixes the technical base and builds authority
We fix the technical base, then structure your product, service, and category content so Google can rank it and customers can act on it.
We build internal links and earn the citations that lift authority. Strong search foundations help in Google and in some AI tools.
It varies by tool and question, so we measure Google and AI mentions separately.
What our SEO service includes
- Technical audit and fixes: crawlability, speed, indexing, and structure
- Product, service, and category pages built to rank for customer searches
- Keyword and intent mapping around the searches that lead to an enquiry or a sale
- Internal linking that connects services, industries, and proof
- Authority building through the sources your category trusts
- Pages that rank for the searches your customers run
- A technical base that Google and AI both read cleanly
- Search and AI visibility that build on each other
SEO in four steps: audit, fix, structure, earn
- 01Audit
We check the technical base, indexing, and what currently ranks.
- 02Fix
We clear the technical issues holding pages back.
- 03Structure
We build product, service and category pages around real customer searches.
- 04Earn
We build links and citations that lift positions over time.
What the work covers
Technical SEO
We check that Google can find and read your site: crawling, speed, indexing and page setup. Then we fix what holds pages back.
Site structure
We give each topic a clear home and link your pages together, so visitors and Google can follow the path.
On-page work
Page titles, headings, internal links and schema markup, written for the searches behind each page.
Content for product and service searches
Product, service and category pages built around the words customers type, with the details they need to get in touch.
Off-page work
Links and mentions from sources your category trusts. We also review the links pointing at your site and disavow the harmful ones.
Reporting
We search the way your buyers do, record where you appear, and report what changed in plain language.
Examples of SEO and off-page work
Built on real disavow and authority work for industrial brands.
Negative SEO attack diagnosed and disavowed
Off-page program for an aluminum manufacturer
Industry programs that build on this
Win the spec when AI suggests building products
Be the contractor AI names to local buyers
Be the manufacturer AI shortlists for buyers
Pairs well with Free AI Visibility Snapshot · Managed SEO and GEO · Visibility Retainer.
New here? Start with the Free AI Visibility Snapshot.
Pair with the Visibility Retainer to cover both Google search and AI engine recommendations in one engagement.
SEO questions
Does SEO still matter if buyers use AI?
Yes. Buyers still search Google. Strong search foundations help in Google and in some AI tools. It varies by tool and question, so we measure Google and AI mentions separately.
How is SEO different from AEO?
AEO targets being named in AI answers. SEO targets ranking in Google search. They overlap and support each other, so many brands run both.
Do you handle technical SEO and content?
Both. We fix the technical base and build the product, service, and category content that ranks on top of it.
How long until rankings move?
Technical fixes can show in weeks. Timing depends on your site and market. We never guarantee specific positions.
Will this help our AI visibility too?
Strong search foundations help in Google and in some AI tools. It varies by tool and question, so we measure Google and AI mentions separately.
Talk through your SEO
Tell us what you want to improve, or start with the Free AI Visibility Snapshot.
Honest guarantee: If your Free AI Visibility Snapshot does not show you something useful about how AI sees your company, tell us and we will take a deeper look at no charge.