Get found in Google search and recommended by AI. Be the answer.
LumeSurge is a search visibility consultancy for manufacturers and B2B brands. We handle SEO, website building, and AI citation so buyers find you in Google and in AI answers.
LumeSurge at a glance
Which aluminum curtain wall fabricator should we spec for our next commercial project in Ontario?
For commercial curtain wall work in Ontario, the most commonly cited fabricators include [your brand], along with two regional suppliers. Based on available documentation and industry citations, [your brand] is referenced for custom extrusion capability and technical specification support...
Buyers research suppliers in AI before they ever visit your site. Most suppliers have no idea what AI says about them.
When a procurement manager asks an AI tool which manufacturer to use, the answer names specific companies and cites specific sources. If you are not in that answer, you are not in that conversation.
Ranking well on Google helps. But Google rank and AI citation are two different systems. A supplier can sit on page one and still be invisible in every AI answer that matters.
Built for industrial and B2B buyers, not general marketing.
Our work is specific to how procurement and contractor buyers research suppliers, not how consumers shop online.
Manufacturers
CNC machining, metal fabrication, industrial components, contract manufacturing.
Building Product Brands
Fenestration, cladding, roofing, structural systems, aluminum and steel products.
Fabricators
Sheet metal, structural steel, custom aluminum, precision fabrication shops.
Contractors
Specialty trades, installation contractors, and industrial service companies.
Two systems now decide whether a buyer finds you.
Most suppliers measure one and miss the other. The gap between them is where buyers get lost.
Ranked results for product and spec queries
Buyers search for product specs, material grades, and supplier comparisons. Google ranks pages based on technical authority and site structure.
- Technical SEO and site architecture
- Content that ranks for spec and RFQ queries
- Schema markup so Google reads your products correctly
- Page speed and Core Web Vitals
The supplier AI names when a buyer asks
When a buyer asks ChatGPT or Gemini which supplier to use, the model names a company and cites a source. That citation comes from specific signals your site either has or lacks.
- Answer-ready content structured for AI extraction
- Authority signals and editorial citation
- Entity and topic architecture
- Prompt tracking across six AI platforms
Work named by outcome, not by tactic.
Every service maps to a result you can verify.
AI Visibility Audit
Test the buyer prompts that matter in your category and see who AI names today, with a prioritized fix list you can act on.
90-Day Citation Sprint
A focused program that restructures your pages, builds answer-ready content, and earns the citations AI already trusts.
Visibility Retainer
Monthly work that holds and grows your citation share as the AI platforms change how they answer.
SEO for Manufacturers
Technical SEO, content architecture, and on-page optimisation built for industrial and B2B sites. We target the product, spec, and RFQ queries your buyers actually search.
B2B Website Building
Websites structured for RFQ-driven buyers. Clean, fast, and built to rank. We design and build B2B sites that work as a sales tool, not just a brochure.
A specialist, not a generalist agency.
We do one thing: get industrial and B2B brands found in search and cited in AI. Four reasons buyers choose LumeSurge over a general agency.
Built for industrial buyers, not consumer audiences.
The prompts a procurement engineer asks ChatGPT about aluminum fabricators are nothing like the queries a consumer types into Google. We track the industrial prompts your actual buyers use, not generic category searches.
Verifiable results, not vanity metrics.
We track citation share across specific buyer prompts and report it in writing. You can run the same prompts yourself and see the same results. No black-box dashboards, no made-up benchmarks.
Both systems, not just one.
Ranking first on Google does not mean AI recommends you. The two systems require different work. Most agencies pick one and call it done. We work on both, because your buyers use both before they call.
Direct access to the specialists doing the work.
LumeSurge is a specialist consultancy. There is no account manager layer, no handoffs between teams. You work directly with the people who own your results, from the first audit to the final report.
What manufacturers and procurement teams ask first.
What is AI search visibility?
AI search visibility is how often and how favorably AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews mention or cite your company when buyers ask questions in your category. It is measured by testing real buyer prompts and tracking citation share over time.
How is AEO different from SEO?
SEO earns ranking positions on a results page. AEO (answer engine optimization) earns inclusion in the single synthesized answer an AI gives. The work overlaps, but AEO depends more on structured content, entity consistency, and presence in third-party sources AI trusts. We do both; the goal is the same: be found.
How long until results?
The audit shows your current position in two weeks. Citation improvements from a sprint typically appear within the 90-day window because placements take effect faster than traditional rankings. Compounding visibility is a 6 to 12 month build. We never guarantee specific placements; anyone who does is guessing.
Why a five-client cap on retainers?
Because the work is done by the specialist you hired, not handed to a junior team. The cap keeps it that way.
Will this work if we already rank well on Google?
Google rank and AI citation are two different systems. Ranking well helps AI find you, but it does not guarantee the AI names you in its answer. We measure both and close the gap on the one you are missing.
How do you measure AI visibility?
We test the real prompts your buyers ask across ChatGPT, Gemini, Perplexity, Google AI Overviews, Bing Copilot, and Claude, then track citation share: how often you are named or cited versus the competitors buyers are comparing you against.
See what AI says about your brand. Then change it.
Start with a visibility audit. We track the buyer prompts your customers actually ask, show you who is being cited, and give you a written report before any work begins.